Marketing Materials
Facebook Advertisments
My ad sets consisted of creatives with motion graphics and call to actions.
My budgets consisted of 60% in cold traffic( Ex: Lookalike Facebook group/page or competitor’s audiences) and 30% to a warm audience(Ex: retargeting Newsletter list , Facebook group & page members clients list ). I adjusted our budget to focus on the ad sets that perform the best.
Video Filming & Editing
Real Estate Agent Promotion
Podcast
Filmed and edited this podcast series in Adobe Premier Pro and published
to all major podcast platforms through Anchor.com
Flyers/Print Outs
Localsown flyer I made while interning.
I took this group photo and made a promotional flyer for the Cal Poly Organic Farm.
Social Media Managment
@shopambiance - San Luis Obispo location
31.1K followers
Localsown Startup
300 followers
@Ambiancepaso - Paso Robles location
18.2K followers
Social Media Posts
Packaging Design
Physical gift cards
Shipping boxes
Bags
Mailers
Logos
Infographics
Graphic to explain the process of creating a wishlist for the Shopambiance.com website.
I made this graphic while traveling in New Zealand. A local farmer had a pain point of having to explain the composting directions to each individual volunteer. To save them time I made this infographic to give volunteers.
I made the kale and potatoes in Adobe Illustrator. The chicken and banana images were stock images I vectorized and the man shoveling was a photograph I took that I vectorized and put a filter over to create a consistent illustrative style.
Photoshoot Directing
I directed many photoshoots while working at Ambiance. I would scout our location, schedule models, create look book of outfits, make a shot list for the photographer and help direct throughout the photoshoot. Our photographer was Lacey Moranville.
Illustrations
Carrot illustrations made in Adobe Illustrator.
Recipe card for Localsown. The kale and potatoes are illustrations made in Adobe Illustrator with a Wacom tablet.
Graphic teeshirt design
This shirt is currently in production at all Ambiance locations.
Photography
Editorial
Real Estate Property
Newsletters
I created over 150 daily newsletters while working for Ambiance.